Aleksi Hupli

Aleksi Hupli

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I´ve completed Master´s degrees in Sociology at the University of Helsinki and in Medical Anthropology at the University of Amsterdam. I´m currently doing my Sociololgy PhD at the University of Tampere, Finland, focusing on what is referred to as pharmacological neuroenhancement. I´m also the co-founder of the Finnish Psychedelic Research Association, Vice-President of the Amsterdam Society for Medical Social Scientists and board member of the Finnish Association for Humane Drug Policy.

Microdosing on Youtube: exploring psychedelics as pharmacological enhancement technologies through (ethnographic) digital methods

Introduction: Microdosing with psychedelic substances has gained increased attention in the media, but there is a need for further research about the various practices involved on the user level and how knowledge around those practices is created and circulated in different social mediums. In this paper, we explore the use of digital methods in analysing uploaded Youtube videos around microdosing psychedelics Methods: The main methodology we explored was the Youtube Data Tool (YDT) developed by the Digital Methods Initiative (https://tools.digitalmethods.net/netvizz/youtube/). Initial data extraction done in 2016 provided a list of 115 Youtube videos. We then went manually through them to make sure they were about the object of study. The amount of videos that fitted this criteria was 48. In total, the 48 videos were viewed 1,017,406 times, had 19,070 likes and 1,570 dislikes. In addition the videos had created in total 8,696 comments. In this paper, we offer content analysis of the six most viewed videos which comprised 92% of the total view count (N=934,819) Results: In general, Youtube videos included not only descriptions of microdosing practices with LSD and psilocybin, but also 2c-b, mescaline, DMT, cannabis, kratom, anabolics/testosterones and alcohol. As microdosing with psychoactives is a novel area of research, this paper offers some of the first empirical investigations to the topic that can help guide future research and policy.